What Trump’s ‘Covfefe’ Moment Reveals

President Trump’s “covfefe” moment says it all.

Early Wednesday, the president had tweeted what appeared to be an incomplete thought, ending with a nonsense word: “Despite the constant negative press covfefe.”

After his apparent mistake sent the political universe into a day of jokes, Trump turned it into another “look at me" moment, tweeting: “Who can figure out the true meaning of ‘covfefe’ ??? Enjoy!”

At a time of turmoil at 1600 Pennsylvania Avenue – with a press secretary appearing grim-faced and stressed and a communications director having tendered his resignation – “covfefe” showed who’s really in charge of White House communications: Trump himself. His messaging staff is just riding in the chase car.

That suggests a Herculean assignment for those tasked with speaking for the president. Even in the best of times, White House communications is a high-wire act, with scores of aides working to advance the president’s agenda, keep the team “on message,” and wrangle an unruly press corps.

Republicans, not surprisingly, have sympathy for Mr. Spicer.

“I don’t think that you need to fire Sean Spicer,” says Republican strategist Ford O’Connell. “You need to enlarge the comms shop. Find talent who can come in and are loyal.”

“The news is just moving faster than ever,” says Mr. O’Connell. “And you have a boss who likes to change subjects in a heartbeat. This is a very, very hard job, no matter who you are. But there still needs to be more strategic planning, because the better the strategic planning, the better the execution.”

Read more from Linda Feldmann at The Christian Science Monitor

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Analysis & Political Strategy