Touting Membership Cards, Trump Steps Up Anti-Impeachment Facebook Ads

President Donald Trump’s re-election campaign is ramping up a Facebook ad blitz against efforts to impeach him, buying more ads on the topic in recent weeks than all the Democratic White House candidates combined.

The contrast between the president and the Democratic field is a sign that Trump is betting the Democratic-led congressional impeachment inquiry, which entered a new phase on Wednesday with public hearings, could help him win the November 2020 election . Public opinion polls show support for impeachment is concentrated among Democrats.

Last Friday alone, the president sent out more than 400 Facebook ads asking for donations that would be rewarded with a personalized “Impeachment Defense Membership Card.”

The ads are designed to energize Trump’s supporters, encouraging them to turn out to vote in next year’s election, and help him win over independents skeptical of the impeachment process, said Ford O’Connell, a Republican strategist.

“The Democrats are fired up no matter what. He has to make sure that he’s able to match and exceed the Democrats’ intensity,” said O’Connell, who worked on the 2008 presidential campaign of Republican John McCain.

Trump also launched new ads on Wednesday calling the hearings “fake” and a “scam,” while separately asking supporters via email to donate money to help him fight impeachment.

Read more from Jason Lange at Reuters

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