The Biggest Challenge For Obama And Romney: Staying On Message

Without question, the candidate who does the best job of staying on message will likely be the next president of the United States. From NBC's First Read:

What we learned last week and this week is how hard it is for both Obama and Romney to stay on their own messages. Both had their best-laid plans for the week stepped on in various ways. Last week, gay marriage did that to Obama. This week, the debt ceiling and then Ricketts did that for Romney. It’s just never easy to stay on message (and it’s hardest part of a presidential campaign). The good ones figure out what to ignore and what to jump on.

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published this page in In The News 2012-05-19 09:00:00 -0400
Analysis & Political Strategy