Mitt Romney is ramping up his outreach to Hispanic voters, softening his rhetoric on undocumented immigrants and making a major investment in Spanish-language media.
The renewed push — focused on the key swing states of Colorado, Nevada and Florida — comes as polls show President Obama increasing his already-large nationwide lead over Romney with Hispanic voters, although swing-state polls of Latinos offer a more inconclusive picture.
Republicans with an eye on the fast-growing Hispanic population commended Romney’s comments and his campaign’s renewed focus, though some worry they’re coming too late.
“It’s the right move; they’re doing the right things. I just wish they had been doing them earlier,” said GOP strategist Ford O’Connell.
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