Republican 2016 Presidential Race: Why So Many Long Shots Are Running

When John Kasich announced his candidacy for the Republican presidential nomination this week, the respected Ohio governor was entering an already crowded field with 15 other candidates, most of whom have little or no chance of winning. 

Kasich joined, among others, Carly Fiorina, Mike Huckabee, Rick Santorum, Ben Carson, Lindsey Graham and George Pataki — all of whom, despite facing embarrassingly low polling numbers and daunting odds, have decided to forge ahead with their campaigns.

So why do long-shot presidential candidates go to all the trouble — not to mention time, energy and millions of dollars — on a venture unlikely to produce a successful result?

"I think Graham is one of those guys who's reached a point in his life where you give it a try, and when you don't embarrass yourself you can parlay that into other things," O'Connell said.

O'Connell whittled it down to three reasons as to why anyone runs, including those with a good chance of winning and those who almost certainly will lose.

"The first is they're looking for a media deal —  radio, bump up their name identification. Second is that they're potentially looking to run for a cabinet position of another office down the line. 

"And the final one is they're actually in it to win it."

Read more from Mark Gollom at CBC News

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Analysis & Political Strategy