Presidential Debates Are Important To Voters

From CNN:

A CNN/ORC International poll released Monday indicates that 57% of Americans say that in past elections, presidential debates were very important to their vote for president, with 46% saying that the choice of a running a running mate was very important.

The poll was conducted Tuesday and Wednesday, before Saturday's announcement by presumptive Republican presidential nominee Mitt Romney that House Budget Chairman Paul Ryan of Wisconsin was his running mate. This poll can not be seen as a reaction to the Ryan pick.

Forty-one percent said positive television commercials were very important to their vote, 31% saying that convention speeches were very important, one in four said the vice presidential debates were very important, and 13% said that negative TV ads were very important to their vote for president.

"Independents tended to ranked most of those items as less important to them than Democrats and Republicans did," says CNN Polling Director Keating Holland. "That's probably because independents are not partisans and tend to tune out overtly political messages. That, in turn, may make it difficult for either candidate to reach this critical bloc of voters, even on debate nights."

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published this page in In The News 2012-08-14 06:40:54 -0400
Analysis & Political Strategy