Poll: Obama Leads Big With Hispanics

The latest NBC/WSJ/Telemundo survey (released, 5/22/12) highlights a serious problem for Romney. If he wants to win the White House he needs a 60/40 split with Hispanics, particularly in the battleground states of Florida, Virginia, North Carolina, Colorado and Nevada. NBC's Mark Murray reports:

The challenge for the Obama campaign, however, will be turning out these voters, who aren’t as interested in the election as all other Americans are.

In this survey, Obama holds a 34-point lead over Romney among registered Latino voters, 61 to 27 percent. In 2008, according to the exit polls, Obama defeated McCain among this key voting bloc, 67 to 31 percent.

In addition, Obama’s approval rating among all Latino adults stands at 61 percent (compared with 48 percent of all Americans in the new NBC/WSJ poll), and approval of his handling of the economy is at 54 percent (versus 43 percent overall).

Meanwhile, Romney is struggling with Latinos, the poll shows. Just 26 percent view him positively, while 35 percent see him in a negative light. By comparison, Obama’s positive/negative score among Latinos is 58/23 percent.

What’s more, this demographic group is more optimistic about the economy and the nation’s direction than the general population.

But here’s a troubling sign for the Obama campaign: Latinos aren’t as excited about the upcoming election. A combined 68 percent of Latino voters say they are highly interested in the upcoming election (registering an “8”,”9”, or “10” on a 10-point scale). That’s compared with 81 percent of all voters who express high interest.

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published this page in In The News 2012-05-23 12:00:00 -0400
Analysis & Political Strategy