Chris Christie basks In NFL Limelight

New Jersey Gov. Chris Christie (R) is ready for some football.

A spokesman confirmed Friday that the governor will be traveling to Lambeau Field on Sunday to cheer on his Dallas Cowboys in their playoff clash against the Green Bay Packers — and he will have his now-famous “lucky” orange sweater with him.

Christie’s Cowboys fandom is genuine, but it is also paying rich political dividends, observers say.

Strategists on both sides of the aisle are shaking their heads in awed disbelief at how the governor has milked his enthusiasm for the NFL, one of the most popular institutions in the country, for political gain ahead of a possible run for the White House.

“No question about it, the best thing that could happen for Christie is for the Cowboys to keep winning,” said Republican strategist Ford O’Connell.

No other candidate, Republican or Democrat, has attracted so much attention of late from the huge swathe of the public that takes only a passing interest in politics.

“It’s off the charts,” O’Connell said of Christie’s media savvy.

The message is clear. Christie seems content to ride the Cowboys wave until it crashes, with the best-case scenario for him being a trip to Phoenix for the Super Bowl in February.

“Football is an American sport and he’s rooting for America’s team,” O’Connell said. “It doesn’t get any better than that.”

Read more from Jonathan Easley at The Hill

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Analysis & Political Strategy