American Crossroads Looks To Dislodge Voters From Obama

As Mitt Rommney looks to transition from a hard-fought GOP primary to a an even tougher general election battle with President Obama, American Crossroads could play a very key role in helping Romney to level the playing field. The New York Times has more:

With an anticipated bank account of more than $200 million, officials at American Crossroads said they would probably begin their campaign this month. But they said they would focus the bulk of the first phase from May through July, which they believe is a critical period for making an impression on voters, before summer vacations and the party conventions take place.

Its decision to enter now is helped by a growing perception that the Republican race is nearly over and that Mr. Romney is the presumed nominee, particularly as speculation increases about the future of the candidacy of Rick Santorum (who is not campaigning for several days because of his daughter Bella’s illness). And Crossroads’ planned intervention affirms predictions that the general election campaign will be fought in large part by proxy, via the super PACs, which have been emboldened by the Supreme Court’s Citizens United ruling in 2010 that helped pave the way for their creation. 

Republican elected officials and strategists acknowledged in interviews that Mr. Romney had significant ground to make up — Mr. Obama leads in many early polls of swing states.

The Republican primary season, which veered into fights over contraception, abortion and immigration, has lifted the gloom Democrats had been feeling.

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published this page in In The News 2012-04-09 08:00:00 -0400
Analysis & Political Strategy