The former eBay CEO’s carpet-bombing of the airwaves generated the most political buzz during her $80 million march to victory over Steve Poizner in the GOP primary. But behind the scenes, her campaign served as a laboratory for new technology that will be unleashed against her Democratic rival, Jerry Brown, in the months leading up to the Nov. 2 election.
A glimpse into Republican Meg Whitman‘s tech spending is startling: The latest campaign expenditure reports show she had spent $2.7 million through May 22 on website development and information technology alone — seven times more than Brown spent on his entire campaign.
Whitman’s campaign technology is fueled not only by her wide-open wallet but also her camp’s determination to fight lopsided party-registration numbers and the fierce Democratic ground war looming for the fall. ”Meg is from Silicon Valley, and it’s where our campaign is headquartered,” said Sarah Pompeii, Whitman’s spokeswoman. “We will use every tool at our disposal.”