Tucker Carlson is “killing it” on Fox News, and he’s bringing back conservative viewers who weren’t that sorry to see Megyn Kelly leave, analysts say.
Carlson took over the prime-time slot formerly held by Kelly after she announced last month she was heading to NBC News.
She left after a remarkable year when she became a star by taking on then-candidate Donald Trump. She was courted by competitors and penned a best-selling book. Fox News reportedly offered Kelly $100 million to stay. And media observers opined that her exit was a big blow to the cable channel.
But that doesn’t seem to be the case.
“Fox News’s Tucker Carlson is nearly doubling the ratings of his predecessor, Megyn Kelly, when compared to the same time period last year, according to Nielsen Media Research,” The Hill reported this week. “ ‘Tucker Carlson Tonight’ is up 95 percent in the 25- to 54-year-old demographic that advertisers covet most compared with the same period in 2016, when “The Kelly File” occupied the 9 p.m. ET time slot. Carlson has averaged 775,000 viewers per night in the category, while Kelly averaged 398,000 during the same time period, Jan. 11–22.”
“He’s definitely killing it,” said Ford O’Connell, a Republican strategist who appears frequently on Fox News and the Fox Business Network. “He’s really just knocking it out of the park. What he’s been able to do more than anything else is tap the sentiment out there of Fox viewers while simultaneously really understanding the president and current events.”