To Avoid A Failed February, Mitt Romney Needs A Big Idea

To borrow a headline from Matt Drudge, former Gov. Mitt Romney got "Rick Roll[ed]" on Tuesday night, thanks to decisive victories by Rick Santorum in the Missouri, Minnesota, and Colorado Republican presidential nominating contests.

Romney's strategy of going negative on his primary opponents while touting his extensive business experience might have worked if both the economy and Romney's opponents kept collapsing. Both have proven to be more resilient of late, and Team Romney still has yet to figure out how to successfully win over both establishment Republicans and conservatives with a conviction that he can successfully take the fight to President Obama in the fall.

I have said it before, and I will say it again, Romney is dearly in need of a "big idea" to help generate passion so that Republican primary voters en masse will back his candidacy. Team Romney needs to go back to the drawing board and give conservatives a better reason to vote for him because, trust me, slogans like "Believe In America" and off-key renditions of "America The Beautiful" just won't cut it.

Read more from Ford O'Connell at U.S. News & World Report

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published this page in In The News 2012-02-10 10:30:00 -0500
Analysis & Political Strategy