The top stories of 2012 tell us that a candidate’s own voice is still the most important communication channel for any campaign to master. The consistently articulate candidate has a formidable tool to push back against negative messaging. For those candidates who can’t stay on message, don’t have a message or have that special talent for mangling the message, there is an inexhaustible supply of aspiring videographers looking for the next “gotcha” clip.
Now that you’ve seen what happens to experienced candidates with debate coaches and media handlers, you may want to think twice about your of-the-cuff remarks at the local diner. In the live-streaming media environment, public events and even many private moments are just a YouTube upload away from worldwide broadcast.