Six Ways The GOP Can Make The Massachusetts Senate Race Competitive

The Republican establishment breathed a sigh of relief when Boston businessman Gabriel Gomez won Tuesday's GOP primary in the Massachusetts special election Senate race, believing he represents the party's best chance at an unlikely pick-up in liberal Massachusetts.

Gomez, a Hispanic former Navy SEAL investment firm executive, has the type of outsider credibility and centrist leanings the GOP hopes will play well against 18-term Rep. Edward Markey, the Democratic nominee. 

Here are six things that Gomez needs to pull off an upset: 

2. Outside Republican groups must spend heavily in the race. 

Republicans agree that Gomez won’t have a chance if outside groups don’t invest heavily in the race, but a number of strategists for groups that typically get involved say they’re holding their fire until polling on the race comes in.

While Republicans agree Gomez is a strong candidate, the groups are wary of investing in a lost cause, and are looking for evidence that the climate in Massachusetts could be favorable for a Republican.

But that early money could make all the difference as Gomez seeks to define himself and Markey in the early days of the campaign. Republican strategist Ford O’Connell said an early investment could cause Democrats to spend money on what they consider to be a safe seat.

“Spending now to find out if you can get a boost is better than waiting to see if the boost can come around. Frontloading the money, and forcing Democrats to spend there, might be a little bit smarter,” he said.

Read more from Alexandra Jaffe at The Hill

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Analysis & Political Strategy