Running Opposite Presidential Campaigns

From Buzzfeeds' Zeke Miller:

“They’re running two different campaigns,” marveled one Democrat close to the Obama campaign last week. “It’s like different races.”

It is also roughly the reverse of what a traditional re-election fight: The challenger is running a Rose Garden campaign, while the president stumps frantically, far from the South Lawn.

Romney’s campaign sees the election as a referendum on Obama — and their role in the election akin to waving a neon sign at their candidate on November 6th. Their belief is that the American people will ultimately reward him with their votes simply because he is not Barack Obama.

“Clearly with those sorts of negative things it’s going to be a referendum,” said Wisconsin Gov. Scott Walker, mentioning a host of economic data points that still haven’t returned to pre-2008 levels.

But even Walker thinks Romney may need to do more.

“Gov. Romney’s challenge is that he’s got to tell voters, I think, clearly and boldly what he will do to make it better,” he said.

But as questions linger, Romney has shown an unwillingness to answer them. And while Obama’s campaign and its allies turn to sharp and negative attacks on Romney’s record, he risks a core strength: His likability.

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published this page in In The News 2012-07-16 11:22:30 -0400
Analysis & Political Strategy