US. Sen. Marco Rubio rode a Tea Party wave to victory in 2010 and has became a leading voice for the conservative movement over the last two years.
But you would not know either by the treatment he has received since releasing details of a comprehensive immigration reform plan.
Just in the last week, TeaParty.Org called it the "Amnesty Bill," and talk radio star Rush Limbaugh said he would never understand Rubio's plan.
Even Heritage Foundation leader and former U.S. Sen. Jim DeMint, one of Rubio's mentors, said the ideas in the bill were a violation of the rule of law.
The roughest reception had to come from author and FOX News contributor Ann Coulter, who said Rubio was telling the "Mount Vesuvius of lies about his immigration bill."
The big public relations campaign shows how serious Rubio really is about the issue, said Ford O'Connell, a veteran GOP strategist based in Virginia. He said Rubio is showing he is "all in on immigration."