Romney Resets Media Strategy

Mitt Romney’s presidential campaign is promising to become more media-friendly after headlines during the Republican candidate's weeklong foreign trip highlighted an increasingly fractious relationship with the press.

Fewer than 100 days out from the election, the campaign is expected to provide more press briefings and heightened access to the candidate in the coming days, and to make changes to the travel pool that will make it more media friendly.

The changes would represent a major shift for the Romney campaign, which so far has offered only extremely limited access to the presumptive Republican nominee, and usually only to favored outlets like Fox News.

"I realize that there will be some in the Fourth Estate or in whichever estate who are far more interested in finding something to write about that is unrelated to the economy, to geopolitics, to the threat of war, to the reality of conflict in Afghanistan today, to a nuclearization of Iran,” Romney told Fox News. “They'll instead try to find anything else to divert from the fact that these last four years have been tough years for our country.” Republicans sometimes find it useful to run against the media.

“It helps him with the conservative base because the conservative base, much like the far-left, is extremely distrustful of the media,” said Republican strategist Ford O'Connell.

But the comments from the Romney aide promising more access suggest the campaign realizes it needs a better relationship with the reporters covering it in order to win come November.

Read more from Amie Parnes and Justin Sink at The Hill

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published this page in In The News 2012-07-31 21:00:00 -0400
Analysis & Political Strategy