Romney Must Start To Sell Himself To Voters, Polls Show

Mitt Romney has spent much of this year’s campaign attacking President Obama’s economic record and attitude toward small businesses, but many in his party are beginning to warn him that he will have to focus more on his own qualifications to win this fall.

The presumptive GOP presidential nominee largely has followed the playbook of past challengers, framing the 2012 election as a referendum on the sitting president and happily chopping away at Mr. Obama’s policies while avoiding taking a stand on thorny questions himself — such as immigration and women’s pay.

But in recent weeks, as Obama campaign attacks over his time at Bain Capital and questions about his tax records have mounted, Mr. Romneyis increasingly facing calls from his own party to tell a better story about himself and his vision for the country.

“He would be best served to do two things: One is beefing up his personal narrative and the other is talking about the future,” said Republican strategist Ford O’Connell. “People don’t really care about the blame game. They’ve got it.”

On Wednesday, Wisconsin Gov. Scott Walker said Mr. Romney should break the negative campaign cycle and go positive by telling voters of his own business success and his gubernatorial record.

The Romney campaign is grappling with its path moving forward, and some outside strategists said he should highlight his biography more.

Mr. O’Connell said Mr. Romney has a golden opportunity during the London Olympics to remind voters that he turned around the 2002 Salt Lake City Winter Games, which had been beset by corruption and cost overruns before he took over as CEO.

Read more from David Hill at The Washington Times 

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published this page in In The News 2012-07-27 08:00:00 -0400
Analysis & Political Strategy