Romney Campaign Puts Its Money On Blasting President Obama’s Economy

Mitt Romney’s campaign is hoping that a cash advantage and a laser-like focus on economic messaging targeted at disaffected blue-collar voters can help the Republican candidate erase President Obama’s small but persistent lead in the last two months before Election Day.

The Republican hopeful and the incumbent Democrat seem destined for trench warfare over the final weeks of the campaign — looking for a breakthrough that could dramatically upend the race, but preparing for a likely battle of attrition.

Romney was dealt favorable news last week when disappointing jobs numbers looked to halt Obama’s momentum after a strong week for Democrats at their national convention in Charlotte, N.C.

Romney has created a scenario where he has little margin for error — and needs to find ways to further dampen enthusiasm for the president.

“They’ve decided to roll the dice and run a base-on-base election,” said Republican strategist Ford O’Connell.

“He’s going to have to put a little bit more specifics on his economic plans in general,” O’Connell said. “The onus is going to be on [Romney] to articulate what the president is doing wrong and not letting him spin it any way he can to make it look not as bad as it is.”

Read more from Justin Sink at The Hill

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Analysis & Political Strategy