Romney Campaign Gets Down To Specifics

Republican presidential nominee Mitt Romney will recalibrate his message over the final weeks of the race, his campaign said Monday, putting a “new emphasis” on the “specific aspects” of his policy prescriptions for strengthening the nation’s economy and foreign policy abroad.

Ed Gillespie, former Republican National Committee chairman, said polls show voters want detailed proposals from both Mr. Romney and President Obama — and now is the time to start supplying them.

“We are not rolling out new policy so much as we are making sure people understand that when we say we can do these things, here is how we are going to get them done and here are the specifics,” Mr. Gillespie said, arguing that some voters are just starting to gauge where the candidates stand on the issues.

“Of course, time will only tell, but the Gillespie conference call likely indicates the biggest shift in campaign strategy for Team Romney since it selected Paul Ryan as Romney’s vice presidential running mate,” said Ford O’Connell, a GOP strategist. “Put another way, the Romney campaign knows it is losing and with 50 days to go, it knows it must change its strategy if they are going to win in November.”

Read more from Seth McLaughlin at The Washington Times

Do you like this post?

Be the first to comment


Analysis & Political Strategy