Election 2012: Obama v. GOP, Not Romney?

Unable to run on the president's record, Team Obama has already started the general election message deception game. From NBC's First Read:

Obama isn’t necessarily running against Mitt Romney; he’s running against the Republican Party brand -- and making sure that Romney owns that brand. In fact, Romney’s biggest challenge over the next two or three months will be for him to differentiate himself from the brand. There’s been a lot of focus of late on how damaged Romney has become in this process (his high negatives with indies, etc). But we’ve noticed a larger trend: The brand of the GOP is what’s been damaged; Romney may simply be collateral damage. And this is why he has to figure out a way to either improve the GOP’s brand or differentiate himself.

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published this page in In The News 2012-04-04 11:39:05 -0400
Analysis & Political Strategy