Newt Gingrich Cuts Back Staff, Aims For Convention Play

From Politico's Mike Allen:

Newt Gingrich is cutting back his campaign schedule, will lay off about a third of his cash-strapped campaign’s full-time staff, and has replaced his manager as part of what aides are calling a “big-choice convention” strategy, communications director Joe DeSantis told POLITICO.

“We’re focusing exclusively on what it’ll take to win what we’re going to be calling a big-choice convention in August,” DeSantis said in a phone interview Tuesday night.

DeSantis said the former Speaker will continue to visit states with primaries, but will have a less intense campaign schedule. DeSantis promised that the campaign will be “more positive and ideas-focused,” eschewing attacks on Republican rivals. The aide said the campaign will be more digital, focusing on low-cost communications tools, including informational videos, social media and the web.

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published this page in In The News 2012-03-28 00:16:00 -0400
Analysis & Political Strategy