Mitt Romney Overplayed His Hand In Michigan

In the campaign world, it's almost a cardinal rule: Undersell your chances, then overdeliver at the ballot box. Former Gov. Mitt Romney never got the memo on this, and he might well pay a severe price for this misstep in next week's Michigan primary.

Ironically, as we inch closer to the two primaries next Tuesday, Team Romney has begun to lower expectations in Michigan—to say the state is not, in fact, a must-win for his campaign. No kidding.

But the Romney camp could've saved itself a lot of money and agiant headache if it had started off trying to shape the narrative rather than becoming beholden to it.

Read more from Ford O'Connell at U.S. News & World Report


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published this page in In The News 2012-02-24 16:30:00 -0500
Analysis & Political Strategy