Hollywood Gives Biden's Digital Campaign Final Star-Studded Push

With less than three weeks until Election Day, Joe Biden's campaign is making its final push of star power, rolling out a series of virtual events featuring some of Hollywood's biggest names in an attempt to propel the former vice president past the finish line.

The Democratic presidential nominee's campaign scheduled celebrity-filled events for nearly every day this week. Tuesday featured three separate functions with some star wattage: a Latino-focused roundtable with comedian George Lopez, a "Star Trek" discussion with “Next Generation” alumnus LeVar Burton and a military service celebration with legendary TV producer Norman Lear.

“Generally speaking, when it comes to celebrity endorsements, Donald Trump is the celebrity,” GOP strategist Ford O’Connell says of the former “Apprentice” star.

“Hearing from Trump directly is what spurs Republicans to the voting booth — not celebrities,” says the political analyst and former congressional candidate.

The athletes, musical artists and actors turning out for Biden, O’Connell says, won’t necessarily “have the impact the Biden campaign thinks that they’re going to have, and I don’t necessarily think they’re going to have an impact with the voters that are going to decide this election.” But, he says, it’s “totally understandable” why the ex-VP’s campaign would team up with famous faces and influencers with gigantic platforms who reach millions of young people and women: “These celebrities talk to the voters that they need.”

Read more from Judy Kurtz at The Hill

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published this page in In The News 2020-10-16 14:52:34 -0400
Analysis & Political Strategy