GOP Goes BIG: National-Themed Ad Blitz Lashes Dems To Obama In 2014 Run-Up

All politics is local — at least for vulnerable Senate Democrats seeking to survive a tough election year and headwinds from their party leader, President Obama.

In races from Alaska to North Carolina, Democrats are focusing their advertising on locally tailored messages like energy, jobs and manufacturing. Republicans, though, are using their television cash to focus on the national debate, hammering home broad critiques of Mr. Obama and his policies, notably Obamacare.

It’s the reverse of 2006, when Republicans controlled Congress and tried to focus on local issues, and Democrats repeatedly found ways to bring then-President George W. Bush into the conversation.

In the most competitive races Republicans have made criticizing Mr. Obama one of their top ad messages, along with federal spending and deficits, according to Kantar Media’s Elizabeth Wilner, who tracks the ads and who wrote an analysis for the Cook Political Report.

There’s a good reason for trying to nationalize the election and center it on voters’ perceptions of Mr. Obama, said GOP strategist Ford O’Connell.

“We don’t have a defining issue,” he said. “What we have is 71 percent of the nation think[ing] the country’s on the wrong track.”

Read more from David Sherfinski at The Washington Times

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Analysis & Political Strategy