Republicans are facing a new public relations war in their effort to repeal and replace ObamaCare.
The GOP Congress has repeatedly approved legislation to repeal ObamaCare, but those proposals went nowhere with President Obama in the White House.
Now that Republicans also hold the White House, the challenge for the GOP is taking the long-promised action in a way that won’t backfire politically.
And that’s turning out to be harder than many anticipated.
Polls show the public is divided on whether to repeal ObamaCare, which doesn’t make the task of unraveling one of the largest social programs passed in recent history any easier.
“Until everyone is on the same page, it’s very hard to combat a lot of those allegations,” said Ford O’Connell, a GOP strategist.
“If they’re not looking like they’re walking in a unified front and like they have the perfect solution, it’s going to be very hard to get public support on your side.”