If you haven't heard a lot about what Hillary Clinton thinks of a string of controversial comments by Donald Trump that have generated round-the-clock coverage on cable news broadcasts, there is a reason – it's by design.
Since becoming the Democratic nominee last month, Clinton has been touring toy manufacturers, visiting tie makers and dropping in on public health clinics, where if she mentions Trump at all, it is usually to contrast their policies.
Her swift condemnation at a Wednesday campaign rally of Trump's remark that gun rights activists could stop her from nominating liberal U.S. Supreme Court justices was a rare instance where she has directly engaged her Republican rival in the 2016 race for the White House.
Aides say Clinton's strategy is simple: let Trump be Trump.
Trump has slipped in opinion polls, and worried Republican Party leaders have urged him to stop making off-the-cuff inflammatory statements that generate blanket, often negative, media coverage and distract from efforts to highlight what they see as Clinton's many shortcomings.
"He's sucking all the oxygen out of the room to his own detriment," said Republican strategist and Trump supporter Ford O’Connell. It's not enough to dominate media coverage, he needs to "win" it, O'Connell said.