After Bruising Primary, Allies Want To See Mitt Romney’s Softer Side

Mitt Romney needs to pivot from the attack-dog role that helped him secure the GOP nomination and define himself in a positive way for voters — both personally and politically.

That advice is coming from some of his leading surrogates, including former Gov. Jeb Bush (R-Fla.) and Gov. Mitch Daniels (R-Ind.), who argue that after a bruising Republican primary, Romney needs to show voters some optimism. 

The transition could be tough for Romney’s team, which saw success neutralizing challengers throughout the slog of the primary campaign by flooding the airwaves with attack ads. Team Romney also has long argued the key to winning the White House is drawing a sharp contrast, especially on economic issues, with President Obama. 

But unlike the GOP primary, in which Romney held organizational and financial advantages, Romney enters the general election as an underdog.

“The odds are already against him with the president’s home-court advantage and bully pulpit,” said Republican strategist Ford O’Connell. 

But Romney will need to find a signature issue that elevates his campaign from an “Anybody but Obama” vehicle to the type of movement that can excite and motivate donors and voters.

“People know there are challenges, but they don’t know why he’s the best person to fix it,” O’Connell said.

Read more from Justin Sink at The Hill

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published this page in In The News 2012-04-24 10:02:24 -0400
Analysis & Political Strategy